Get to know Malachi (THE FOUNDER)

Malachi Crockett is a purpose-driven leader, creative, and entrepreneur with a heart for God and people. As the founder of LORD=LOVE, a Christ-centered clothing brand and ministry, Malachi is on a mission to spread the love of Jesus, unite generations, and lead people to rest, identity, and peace in Him.

With a strong gift for vision and communication, Malachi blends powerful storytelling, faith-filled messaging, and strategic branding to build movements — not just merchandise. Whether he’s crafting a devotional, producing content, or launching a new drop, everything points back to one thing: making Heaven full and lives transformed.

Known for his creative mind, encouraging spirit, and hands-on hustle, Malachi also thrives behind the scenes — building marketing strategies, writing captions that connect, and creating content that moves people. He’s tech-savvy, media-minded, and always thinking ahead about how to make God known in real, relevant ways.

He doesn’t just sell clothes — he sparks conversations.

He doesn’t just make content — he makes impact.

And through it all, he leads with love, authenticity, and vision.